Using different colors and layouts, I wanted each attendee to recognize and react to the fact that each one of us have different and unique visions for our future.

Sundance Film Festival

January–February 2020

Problem

To create an identity system for the 2020 Sundance Film Festival that invites festival goers to revel in some of the greatest films and stories of the year.

Solution

I immediately thought of the famous egyptian theater in Park City Utah where the festival is held. Tying the strong iconic language of egyptian hieroglyphics—especially the eye of horus—with the obvious association that vision has with 2020, and four directors, featured at the festival, that are changing the future for women in film, solidified my solution to this identity. These women continually challenge their craft, culture, and colleagues with all the kindness and tenacity that inspires me to do the same.

Sundance Film Festival

January–February 2020

Problem

To create an identity system for the 2020 Sundance Film Festival that invites festival goers to revel in some of the greatest films and stories of the year.

Solution

The inside spread of the program itinerary sheds some of the bold color and photography, and instead focuses on information about the powerful films you're about to see.

The ticket is a concentrated summary of the entire brand. On the front—bold colors and photography—and on the back—the information takes prominence.